A common misunderstanding amongst many business owners is how they set their business goals, more specifically their business strategy. When setting your business goals it's always a good idea to strategise how you are going to achieve your goals within the means...
What is your plan for making a profit? This is your Business Model and describes the basis of how your business creates and delivers value to its targeted customers. Having clarity of what you are selling, exactly to which customers and understanding why they would buy from you.
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