Marketing is the backbone of business strategy
Business strategy defines a company’s overall vision, objectives, and competitive advantage. It also answers big questions.
Focus on processes to improve performance
A winning strategy to thrive in the coming recovery is to focus on improving operational efficiency. Improving your processes to be more productive and make your business more successful, but which processes and how?
Winning the recovery
Signs are that the economy is on a slow path to recovery. Just as spring always follows winter, it will recover. The key question smart businesses are asking now is not only how to survive today, but how to position themselves to get ahead when those good times...
Survive and Thrive
‘Inflation,’ I’m sick of hearing the word! However, as people tighten their belts, many small businesses are finding it tough. How do you weather the storm and thrive? Inflation,’ I’m sick of hearing the word! However, as people tighten their belts, many small...
Customer needs first
Qantas is to pay a $100M fine, plus $20M to customers to settle a ‘ghost’ flights case. Qantas ‘admitted misleading consumers’ by advertising seats on tens of thousands of non-existent or cancelled flights. The airline maintains the cancellations were due to...
The Iron Triangle
Yes, it’s possible to have a business delivering fast, affordable, and good products and services. Challenges arise, however, due to the trade-offs involved, commonly referred to as the “Iron Triangle”. This concept suggests that improving one aspect may compromise...
People + Performance
A million dollar question is how can you get someone to work with an owner’s mindset? Business owners dream of having the people that work, think, and act like them, an owner. The more this doesn’t happen, and the more staff are pushed to achieve it, it remains just...
Know your numbers, know your business
You need to know your numbers to truly know and improve your business. This means accurate, timely accounts, presented in a way that you understand. Don’t be afraid of your accounting software. It should be your best friend.If you do have a game plan for your...
Cash, cash, cash
Cashflow is your secret business weapon to survival, prosperity, and growth. Your greatest ally in business is ‘knowing your numbers’ intimately. Good or bad, they’re your best friend. The closer you get to them, the more in control you are of your business, your...
5 Top Tips for Running SME’s
Running a small or medium-sized enterprise (SME) can be both rewarding and challenging. To achieve long-term success, it is essential to find ways to fine-tune your business operations and optimise performance
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