STRATEGY & PLANNING
Strategy about setting the direction, the goals and the ‘How’ to get there. Marketing is the tactical plan to achieve the goals. The effectiveness of your marketing and advertising is measured by progress to achieving the goal. To correctly determine the effectiveness of your marketing and advertising, the measure of success must be aligned to the goal.
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STRATEGY
Strategy is the ‘how’ to get from where you are now to where you want to be. To get real results for businesses we work with we operate at the epicentre of business, brand and marketing strategies. Business strategy considers many things a key one being your Brand strategy, the bigger picture of choices and plans needed to move the business forward. Marketing strategy and planning are the tactical tools and plans needed to execute the strategy and achieve the set goals.
We assist you see your business in a holistic way, and get real results through the integration and alignment of Business Strategy + Brand Strategy + Marketing Strategy and Plans.
MARKETING PLANNING
If marketing strategy is the bigger picture ‘How’, marketing planning is the ‘What’, ‘When’, ‘Who’, the tactics to reach customers, to communicate with then and entice them to engage with your business and make a purchase. It’s about the mix of activities and initiatives to put the right product, in front of the right customers, in the right place, at the right price, at the right time, so can convert a prospect to a customer, a customer to a long-time loyal customer.
We can assist you develop marketing strategy and plans so your all your marketing initiatives and campaigns reinforce and support your brand and business strategy.
ADVERTISING CAMPAIGNS
From understanding your business, where you have come from, where you are now and where you want to go, how to best communicate with your target customers can be determined. We can then craft the messages that need to be heard, determine how to reach your customers so they hear them. The options to advertise and get you message heard are wide ranging and numerous, from print (magazines, flyers, direct mail etc), Digital (email, social media, Google), Out of home (billboards, posters), TV and Radio and more. Experience shows a mix of tools works best.
We can assist you plan your advertising, and rather than limit the effectiveness of you marketing by only using one platform, we consider all media advertising options, to design a marketing plan to meet your goals. We can assist you get your business noticed, and drive customers to your door.
STRATEGY
Strategy is the ‘how’ to get from where you are now to where you want to be. To get real results for businesses we work with we operate at the epicentre of business, brand and marketing strategies. Business strategy considers many things a key one being your Brand strategy, the bigger picture of choices and plans needed to move the business forward. Marketing strategy and planning are the tactical tools and plans needed to execute the strategy and achieve the set goals.
We assist you see your business in a holistic way, and get real results through the integration and alignment of Business Strategy + Brand Strategy + Marketing Strategy and Plans.
MARKETING PLANNING
If marketing strategy is the bigger picture ‘How’, marketing planning is the ‘What’, ‘When’, ‘Who’, the tactics to reach customers, to communicate with then and entice them to engage with your business and make a purchase. It’s about the mix of activities and initiatives to put the right product, in front of the right customers, in the right place, at the right price, at the right time, so can convert a prospect to a customer, a customer to a long-time loyal customer.
We can assist you develop marketing strategy and plans so your all your marketing initiatives and campaigns reinforce and support your brand and business strategy.
ADVERTISING CAMPAIGNS
From understanding your business, where you have come from, where you are now and where you want to go, how to best communicate with your target customers can be determined. We can then craft the messages that need to be heard, determine how to reach your customers so they hear them. The options to advertise and get you message heard are wide ranging and numerous, from print (magazines, flyers, direct mail etc), Digital (email, social media, Google), Out of home (billboards, posters), TV and Radio and more. Experience shows a mix of tools works best.
We can assist you plan your advertising, and rather than limit the effectiveness of you marketing by only using one platform, we consider all media advertising options, to design a marketing plan to meet your goals. We can assist you get your business noticed, and drive customers to your door.
STRATEGY
Strategy is the ‘how’ to get from where you are now to where you want to be. To get real results for businesses we work with we operate at the epicentre of business, brand and marketing strategies. Business strategy considers many things a key one being your Brand strategy, the bigger picture of choices and plans needed to move the business forward. Marketing strategy and planning are the tactical tools and plans needed to execute the strategy and achieve the set goals.
We assist you see your business in a holistic way, and get real results through the integration and alignment of Business Strategy + Brand Strategy + Marketing Strategy and Plans.
MARKETING PLANNING
If marketing strategy is the bigger picture ‘How’, marketing planning is the ‘What’, ‘When’, ‘Who’, the tactics to reach customers, to communicate with then and entice them to engage with your business and make a purchase. It’s about the mix of activities and initiatives to put the right product, in front of the right customers, in the right place, at the right price, at the right time, so can convert a prospect to a customer, a customer to a long-time loyal customer.
We can assist you develop marketing strategy and plans so your all your marketing initiatives and campaigns reinforce and support your brand and business strategy.
ADVERTISING CAMPAIGNS
From understanding your business, where you have come from, where you are now and where you want to go, how to best communicate with your target customers can be determined. We can then craft the messages that need to be heard, determine how to reach your customers so they hear them. The options to advertise and get you message heard are wide ranging and numerous, from print (magazines, flyers, direct mail etc), Digital (email, social media, Google), Out of home (billboards, posters), TV and Radio and more. Experience shows a mix of tools works best.
We can assist you plan your advertising, and rather than limit the effectiveness of you marketing by only using one platform, we consider all media advertising options, to design a marketing plan to meet your goals. We can assist you get your business noticed, and drive customers to your door.