BRANDING

STRATEGY & POSITIONING

Your brand is more than your logo, name or tagline – it’s everything, every touchpoint, every experience your customers have with your company. You may think your brand is what you believe it to be, however in fact ‘your brand’ is what your customer thinks it stands for, represents. How your brand is positioned in the mind of your target customers, is key element of developing a brand strategy to provide you a relevant and distinct place in your market. 

We can assist you develop a brand strategy and positioning that will ensure you are relevant to target customers, providing customers with what they want, or need, better or more effectively than competitors, in ways competitors would find difficult to imitate.

BRAND IDENTITY & LOGOS

New business seeking to craft an identity in the market, or an established business wanting a refresh or new image to forge a new path, we can build your brand. It’s more than a new logo. We will need to dig deep to get to truly understand you, to distil the DNA of your business. Then together we can create your brand and put a personality and voice to who you are and what you stand for, across all touchpoints; from logo, fonts, colours and symbols, to the telling of your story.

We can assist you create a brand that informs customers what to expect from your business, distinguishes your from competitors, clarifies your offer to make you the better choice to buy from.

STRATEGY & POSITIONING

Your brand is more than your logo, name or tagline – it’s everything, every touchpoint, every experience your customers have with your company. You may think your brand is what you believe it to be, however in fact ‘your brand’ is what your customer thinks it stands for, represents. How your brand is positioned in the mind of your target customers, is key element of developing a brand strategy to provide you a relevant and distinct place in your market. 

We can assist you develop a brand strategy and positioning that will ensure you are relevant to target customers, providing customers with what they want, or need, better or more effectively than competitors, in ways competitors would find difficult to imitate.

BRAND MANAGEMENT

Marketing is part of branding. And branding is everything your brand, business, people do, say or communicate to your target market. The tangible and intangible touchpoints, the overall experience and relationship customers have with your business, your brand. To maintain the value of your brand and grow value over time, the image customers have of your brand must be managed.

We can assist you effectively manage the image customers have of your brand, set standards and guide the development of the perception of your brand in the market.

BRAND IDENTITY & LOGOS

New business seeking to craft an identity in the market, or an established business wanting a refresh or new image to forge a new path, we can build your brand. It’s more than a new logo. We will need to dig deep to get to truly understand you, to distil the DNA of your business. Then together we can create your brand and put a personality and voice to who you are and what you stand for, across all touchpoints; from logo, fonts, colours and symbols, to the telling of your story.

We can assist you create a brand that informs customers what to expect from your business, distinguishes your from competitors, clarifies your offer to make you the better choice to buy from.

STRATEGY & POSITIONING

Your brand is more than your logo, name or tagline – it’s everything, every touchpoint, every experience your customers have with your company. You may think your brand is what you believe it to be, however in fact ‘your brand’ is what your customer thinks it stands for, represents. How your brand is positioned in the mind of your target customers, is key element of developing a brand strategy to provide you a relevant and distinct place in your market. 

We can assist you develop a brand strategy and positioning that will ensure you are relevant to target customers, providing customers with what they want, or need, better or more effectively than competitors, in ways competitors would find difficult to imitate.

BRAND MANAGEMENT

Marketing is part of branding. And branding is everything your brand, business, people do, say or communicate to your target market. The tangible and intangible touchpoints, the overall experience and relationship customers have with your business, your brand. To maintain the value of your brand and grow value over time, the image customers have of your brand must be managed.

We can assist you effectively manage the image customers have of your brand, set standards and guide the development of the perception of your brand in the market.